will be synonymous with the KFC Big Bash League (BBL) once again in 2019-20, with Cricket Australia announcing the renewal of the partnership between the global kids' entertainment brand and the league.
With families making up 36% of total ticket sales over the season, the renewed deal will see Nickelodeon continue to strengthen the BBL's position as one of the top family-friendly entertainment options of the Australian summer.
The celebrate the fourth year of the partnership, players from all eight KFC BBL clubs joined a range of characters from Nickelodeon's SpongeBob SquarePants, club mascots and Woolworths Cricket Blast Kids at Sea World on the Gold Coast.
The 2019-20 partnership will see Nickelodeon 'NICKify' eight BBL matches throughout the season, beginning Friday, December 27 on the Gold Coast, when the Melbourne Stars take on the Adelaide Strikers at Metricon Stadium, all the way through to the BBL Final on Saturday, February 8.
Nickelodeon's SpongeBob SquarePants will headline this season's activities, with the iconic TV character celebrating his 20th Anniversary with the best summer ever! The friendly sponge will invite a select few fans on the field-of-play during innings breaks to take part in the ultimate Bikini Bottom challenge in hopes of winning a family holiday to Nickelodeon Land at Sea World on the Gold Coast, including accommodation at Sea World Resort & Water Park. Then, come the KFC BBL Final, one lucky family will win an exclusive trip to Nickelodeon Hotels & Resorts Punta Cana in the Caribbean.
Off the field, the 'Nick Squad' will be entertaining kids, and big kids at heart, with a range of fun activities including 'Nicket' - Nickelodeon's take on cricket, a pineapple glasses hut with a bedazzle station, and new water play activities, featuring pineapple water bombs to keep kids cool throughout the day.
Cricket Australia Head of Big Bash Leagues, Alistair Dobson said: "We're really excited to partner with Nickelodeon for the ninth season of the KFC BBL."
"We believe this will be one of the most exciting BBL seasons to-date, and we look forward to working with Nickelodeon once again to deliver more fun and enjoyment to our fans across the country."
General Manager and Vice President of Nickelodeon Australia and New Zealand Ben Cox said: "Our partnership with BBL over the past three seasons has gone from strength to strength, and we are looking forward to making our fourth season the best yet with the inclusion of everyone's favourite sponge, SpongeBob SquarePants!"
"At Nickelodeon, we put kids first with everything we do, and our partnership with BBL allows us to add an extra layer of fun for kids to enjoy during a day at the cricket."
General Admission prices for the upcoming BBL season are on sale now, with adult tickets starting from $20, kids tickets from $5, and family tickets from $42.50*.
BBL|09 will feature 56 home and away matches across 42 days from December to February in what is expected to be one of the biggest seasons to date. To view the full fixture for the upcoming BBL|09 season, visit www.bigbash.com.au/fixtures.
