Standing at 2.4 metres tall, the four signs act as colourful beacons to increase awareness and foot traffic to the vibrant creative industries throughout St Kilda.
Created by Arterial Design, the signs are located in an area identified as the St Kilda Arts Precinct and feature along the Bay Trail, Fitzroy Street, Acland Street and Carlisle Street.
The wayfinding signage builds on the look and feel of the St Kilda area by adding innovative and purposeful art to the streetscape. Visitors are encouraged to get out and explore St Kilda on foot as each sign labels the average walking time to reach local venues and institutions.
Each sign has its own distinct colour but forms a recognisable sculptural motif across the St Kilda precinct. The panel design is not only artistic, but functional with the consideration of simple and cost-effective panel replacement for venue name change.
The Melbourne Design Awards Wayfinding category celebrates creative and innovative design in the ways people orient themselves in physical space and navigate from place to place.
Consideration is given to signage and other graphic communication, clues in logical space planning, audible communication, tactile elements and provision for special-needs users.
