Global sports brand bets big on North American expansion with an unparalleled retail destination that integrates sports, fashion and digital innovation
SOMERVILLE, Mass.--BUSINESS WIRE--
PUMA has officially opened the doors to its second North American flagship store in Las Vegas at the BLVD Las Vegas.The 25,000-square-foot retail space, which spans an impressive three stories, redefines what it means to be a brick-and-mortar location in today's rapidly evolving digital world.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241122707386/en/
Located in the heart of the Las Vegas Strip, this shopping destination reimagines the modern retail experience with a variety of immersive and interactive features powered by cutting-edge technology. Each one has been thoughtfully designed to be fully inclusive and immersive. It offers customers attractions such as a professional F1 racing simulator, an interactive arcade, and a customization studio where customers can personalize apparel and footwear. The store also features the best products PUMA has to offer, including sportstyle, basketball, motorsport, golf, running, training, soccer and kids, as well as collections designed by select brand ambassadors and athletes and various hosted special events and experiences that pay homage to Las Vegas.
"Opening our second North American flagship store in Las Vegas is a big step for PUMA's growth in North America, especially with the city buzzing for the F1 race," said Bob Philion, President of PUMA North America. "Las Vegas is a booming sports city that attracts millions of visitors each year and is a global destination for entertainment and fashion. Having a flagship presence in Las Vegas will help us to connect with our customers from all over the world in unique and meaningful ways."
PUMA's flagship store is located within BLVD Las Vegas, a new development that is currently the largest standalone retail and entertainment-fueled destination on The Strip. Schimenti Construction, Nathan Colkitt of Colkitt Architecture, and the internal PUMA team led the construction and design of PUMA at BLVD Las Vegas. The development from Gindi Capital, led by CEO Eli Gindi and CFO Jack Braha, offers shoppers and sports enthusiasts access to premier retail shops, rooftop and outdoor entertainment, and easy access to rideshare drop-off and pick-up locations.
Key features of the space include:
- Immersive Motorsports Zone: Highlighting PUMA's longstanding commitment to motorsports and capitalizing on Las Vegas' excitement for F1, customers can take the wheel of a professional-grade F1 racing simulator and virtually race down the iconic Las Vegas Strip.
- Interactive PUMA Arcade: Customers of the flagship are encouraged to
