Real Pet Food Company (RPFC) is delighted to announce the acquisition of Australian based pet supplements start-up People for Pets. RPFC is investing alongside founder and ongoing shareholder and employee Gabriel Perera.
People for Pets was built by a team of former Blackmores and P&G executives and has demonstrated impressive growth since starting in 2021. It recently launched Nectar of the Dogs, the first range of Australian-made, plant-based, medicinal water treats.
Nectar of the Dogs was formulated to exacting, evidence-based standards in collaboration with vet surgeons and naturopaths. It uses organic and human-grade ingredients setting a new standard for dog supplements.
David Grant, CEO of RPFC said: "We are excited to partner with People for Pets and look forward to expanding into the pet supplement space.
"The partnership fits squarely within RPF's strategic objectives and our future growth ambitions in Australia and key global markets."
Commenting on the partnership, Gabriel Perera said: "This is an exciting partnership for People for Pets because we can combine the entrepreneurial style and natural animal health expertise that has made us successful to date, with RPF's experience, resources, capabilities and international reach as a values-led, Australian global pet care leader."
