To successfully rebuild requires understanding of the market and customer. Austrade has listened to your feedback and takes seriously our role in assisting the sector to make more data-driven decisions. To that end, Austrade has built and developed our 'in focus' series, which provides a suite of market intelligence, data and insights on key markets.
South Asia remains a priority region for Australian education. Despite numerous challenges, particularly in navigating the impact of COVID-19 on student mobility, the opportunity for Australian education providers remains significant.
This is part one of a two part 'in focus' toolkit — a curation of new and existing resources that can help you better understand markets in South Asia.
New resources
- Senior Trade and Investment Commissioner Update: Catherine Gallagher
- Video update from the Head of Austrade in South Asia on the challenges in-market, key opportunities for the sector and considerations on engaging markets in the region.
- In Focus — India data summary slide
- Data summary of facts, trends, and commencements by sector based on YTD June 2021 data.
- MIP Orbis — Where to Compete: India
- Market intelligence and an overview of opportunities at the specific sub-sector level.
Existing resources
- Indian Student Behaviour profile (released July 2020)
- Behavioural profile of an example Indian student on how they could think, feel and do in order to engage students in market.
- Indian Future Student Journey Map (released June 2021)
- Future student journey map over three years outlining an example student based in India considering Australia as a study destination.
- In Focus — India insights paper (released November 2020)
- Insights paper that uncovers market changes, global mobility and policy and action areas for organisations interested in engaging the Indian market.
- Indian students — digital behaviour infographic (released November 2020)
- Infographic outlining digital behaviours of Indian students, including social media insights and digital penetration statistics.
Part two of this series will feature new resources and analysis and include a focus on Sri Lanka and Bangladesh.
