The campaign reminds drivers of the risks around regional railway crossings and raises awareness of safe driving behaviours, reminding drivers to: Slow down. Look. Listen for trains.
The campaign is part of the $180.1 million Regional Australia Level Crossing Safety Program which supports collaboration between governments, industry and the public to improve safety around railway crossings through:
- The Regional Level Crossing Upgrade Fund-providing investment in lower-cost safety protections.
- Research and Innovation grants-providing funding for research and trials to test and promote the adoption of low cost, innovative safety solutions for railway crossings.
- The Data Improvement grant-providing funding for improvements to data and risk assessments of railway crossings.
The advertisements can be found at regionalrailsafety.gov.au and will appear in regional areas on television, radio, social media and out-of-home placements, including billboards and in petrol stations until 30 June 2024.
Watch our television advertisement below.
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