The entirely new Apple The Grove opened this Friday, November 19, at the popular shopping destination in Los Angeles. Located in the heart of the open-air plaza, the brand new store is nearly twice the size of the original building and was redesigned to be a new gathering place for the Los Angeles community to discover Apple's products and services, get support, and participate in free Today at Apple sessions or popular Photo Walks at The Grove.
In time for the holiday season, participants can take a festive walk to familiarize themselves with iPhone 13 Pro features, including how to take stunning macro photos using the Ultra Wide camera, record video with Cinematic mode, and shoot with all-new Photographic Styles. Customers can register at apple.com/today/event/photo-walk-capture-festive-moments-iphone.
Visitors can enter the new store from either the interior of The Grove or West Third Street, leading directly to an area dedicated entirely to Apple Pickup.
Apple's CEO, Tim Cook (center right), and senior vice president of Retail + People, Deirdre O'Brien (center left), join team members to welcome the first customers at Apple The Grove.
Customers join Apple team members to celebrate the opening of Apple The Grove.
Once inside, visitors will find Apple's first-ever mirrored ceiling, and the interior landscape featuring 16 ficus trees.
Customers discover the new iPhone 13 at Apple The Grove.
Musician Valerie June performs at the opening for Apple The Grove.
A team member assists a customer with the new MacBook Pro at the grand opening of Apple The Grove.
The building's mirrored ceiling enhances the soaring interior of the store.
Customers celebrate the grand opening of the new store.
/Public Release. This material from the originating organization/author(s) might be of the point-in-time nature, and edited for clarity, style and length. Mirage.News does not take institutional positions or sides, and all views, positions, and conclusions expressed herein are solely those of the author(s).
