New Zealand Police is bringing back an iconic advertisement responsible for inspiring thousands of people to join its ranks over the last 30 years.
The classic 1990s ad, set to "He Ain't Heavy" - a song about a young girl carrying her baby brother - is an important part of New Zealand Police history.
Now, more than 30 years later, a remake is set to inspire the next generation of Police.
Police Commissioner Richard Chambers says the 2025 version showcases a team of professional, effective, and empathetic staff who are working hard to prevent crime and harm.
"I know many officers who were inspired by the original ad to join Police, myself included.
"I was very moved and incredibly proud when I saw the remake.
"It demonstrates how varied, impactful and important policing is while showcasing the amazing work my staff do every day to keep people safe.
"I hope this ad will inspire people to join, just as it did three decades ago."
The advertisement, a near scene-by-scene recreation of the original, includes Police responses to everything from pub brawls, to family harm, to arson, to fatalities on our roads.
It builds on what made the original so popular, reminding us of the impact policing has on the lives of so many.
"It's a nod to the journey we've been on, incorporating new workgroups such as AOS, Maritime Unit and Community Beat Teams, and highlighting our increased diversity and capability, as well as the evolution of technology," Commissioner Chambers says.
"The ad encapsulates our focus on core policing and our commitment to being increasingly visible in the communities we serve."
While part of a recruitment campaign, the remake also represents an opportunity to celebrate Police and build community trust and confidence.
"Supporting each other through the highs and lows of policing is important to our well-being and sense of belonging," Commissioner Chambers says.
Police staff around the country were eager to take part, with over 100 staff, family, and friends from partner emergency services and agencies featured.
Police families even opened their homes for filming.
Staff were so passionate about this initiative they were involved outside their normal working hours, and others such as Eagle were deployable during filming.
"I'm delighted to support the remake and look forward to the interest that it generates," Commissioner Chambers says.
"It shows policing and my Police staff at their best, and I'm very proud for New Zealand, and the world, to see that."
