Corangamite business operators can learn tricks of the trade from the adviser to retail heavyweights Myer and UNIQLO.
Martin Ginnane will be the keynote speaker at a business breakfast at The Old Courthouse in Terang on Wednesday 28 August.
People from all service industries are invited to attend and to register their interest for a free one-on-one follow-up with Martin at their premises.
Corangamite Shire Mayor Kate Makin encourages businesses to come along and benefit from Mr Ginnane's 40 years of experience at the top of the field.
"Martin has huge experience and knowledge to share," Cr Makin said.
"With online shopping, staff shortages, rising cost of living and rent, retail is definitely changing. That means rethinking and finding new opportunities for businesses in regional areas.
"Martin will focus on what you can do to stay in demand to your consumer in these difficult times, how to make your business be seen as a key part of your community, and make sure you are still viewed as relevant in today's tough retail marketplace."
With a strong retail and hospitality background, Ginnane & Associates are highly regarded experts in what drives local businesses and communities. The firm helps major retailers, investors and governments develop long-term plans for economic growth.
Principal, Martin Ginnane has worked in Placemaking, Community Engagement, Retail and Economic Development for over 40 years.
He has undertaken major projects including shopfront activation programs for the Melbourne CBD, Frankston and City of Port Phillip, the City of Yarra business networking program, and projects for private companies.
With global connections and experience, they can bring international trends and thoughts that are aspirational and achievable.
"I'm not coming in to tell people how to run their business," Mr Ginnane said.
"It's about looking at future plans and how to build on what they've already got, and I'd like to talk to retailers about highlighting their existing products and what more they can offer.
"We will look at changing local and international trends and how you can adapt these to your business, because if your business is no longer relevant you will not remain a viable destination to visit."
