- 'Western Australia Dream Sale' live across the country
- $3.5 million WA tourism marketing blitz aimed at attracting interstate travellers
- Includes discounted airfares, deals and $25,000 of potential extras for customers
The WA Government has launched a major $3.5 million marketing blitz to attract travellers from Australia's east coast, in partnership with local industry.
The $3.5 million 'Western Australia Dream Sale' offers discounted travel deals, including a flight sale with Webjet offering up to $100 off airfares to all five of WA's tourism regions along with Perth.
Travellers can get to Perth from as little as $62 from Adelaide, $81 from Brisbane, $106 from Melbourne and $126 from Sydney.
The sale features a range of offers from WA tourism businesses, including discounts on experiences and accommodation right around the State after industry was invited to take part in the domestic sale.
To further boost local tour and experience bookings, the WA Government is offering $25,000 worth of extras to customers who book an experience through the sale and submit their booking details on westernaustralia.com for a chance to win their experience for free.
The sale also includes a major cooperative partnership campaign with Helloworld Travel, which will see over 200 Helloworld retail outlets across Australia transformed with WA-themed store decals and digital screens, ensuring the sale is front and centre for travel agents and customers.
In the year ending June 2024, WA welcomed 1.8 million interstate visitors who spent $3.4 billion.
This sale is set to build on this momentum, providing an immediate boost to bookings and longer-term certainty for visitor numbers and spend into the first half of 2025.
Find out more at www.westernaustralia.com/dreamsale
As stated by Tourism Minister Rita Saffioti:
"This marketing blitz is a key initiative in our strategy to continue driving interstate visitors, offering compelling travel deals that encourage east coast travellers to discover Western Australia and the unique experiences we have on offer.
"By creating immediate consumer booking incentives and strengthening forward bookings for 2025, this campaign will help to provide long-term growth and certainty for our tourism sector.
"The tourism industry is a major part of our efforts to continue diversifying our economy, and we'll continue working on ways we can support operators, which ultimately supports local jobs."
As stated by Tourism Council WA Chief Executive Officer Evan Hall:
"The Western Australia Dream Sale campaign allows small and regional tourism businesses to offer outstanding tours, experiences and accommodation across WA.
"Tourism businesses have contributed more than 150 value-add offers such as additional free nights, upgrades, complimentary hospitality and discounts.
"The campaign will drive interstate bookings with tourism businesses in Perth and regional WA, particularly outside of peak periods for locals such as weekends and school holidays."
