- It's hard for any of the major smartphone brands to distinguish themselves too heavily with innovative features, but Samsung may win over the selfie-lovers among you with this feature, Digital Spy reports.
On previous handsets, the company has included an LED light in order to let users know when they have missed calls, tweets or text messages that need a response.
It appears the informative light is about to be ditched for 'Smart Glow', though, with SamMobile reporting that the feature consists of a coloured luminous ring that surrounds a device's rear camera.
It will notify users of calls and texts, and also when the battery is low or has reached full charge.
While its main utility is to give users at-a-glance notifications, it will also help dramatically improve your selfie game.
If you attempt to take a photo using the more powerful rear camera on a Samsung device, Smart Glow's 'Selfie Assist' option will kick in and light up when it detects your face, automatically snapping a photo a few seconds later.
Reports currently suggest Smart Glow will be featured on the upcoming Galaxy J2, which is destined for India.
With Sammy yet to actually publicise the feature, there's no official word on whether it will make it to flagship phones like the Galaxy Note 7 or future Galaxy S handsets. However, leaks do suggest it will eventually make it to the high-tier models if successful, Digital Spy said.