On Saturday September 14th, the Ageless Radiance Club brought together a powerful and overlooked audience of 170 women aged 45 and over—an audience representing 41% of the female population in Australia yet often ignored by mainstream marketing. This demographic have the highest household incomes and are more inclined than ever to invest in themselves, their homes, and their lifestyles. More than just consumers, they are influencers in their families and social circles, driving household spending and shaping purchasing decisions. This style-savvy, brand-engaged group seeks out content on products and experiences that help them live elevated, ageless lives.
The event, hosted at the Intercontinental Hotel in Double Bay, Sydney, was a sold-out celebration of beauty, wellness, and longevity, with guests including La Prairie CEO Rosi Fernandez, Actor and Director Krew Boylan, Michelle Walsh, Kerri-Anne Kennerley, Erika Heynatz, Zoe Bingley-Pullen, Mikey Ayoube and Forbes Australia Editor Sarah O'Carol.
A Celebration of Expertise and Innovation
The full-day event featured 16 expert speakers, including keynote presentations from Dr. Joseph Hkeik, Dr. Shauna Watts, Simone Laubscher Phd, Clinical Nutritionist Sarah Di Lorenzo, and Celebrity Makeup Artist Michael Brown, alongside beauty and aesthetic industry experts Olivier DuVillard, Nadine Dilong and stylist Claire Fabb. A surprise Flamenco performance and interactive dance lesson led by Leo Gomez from Gwinganna had the audience on their feet, energising a vibrant and inspiring day. The event was hosted by Bahar Etminan who led a number of panel discussions, and MC'd by Nicole Dabeau. Concept design and production by Max Media Labs.
The highly engaged audience were captivated by topics that spoke directly to them. From Dr. Joseph Hkeik's opening session showcasing the latest technology and in-clinic treatments and the all-important consultation process, followed by the Seven Pillars of Wellness with Simone Simone Laubscher Phd that focused on the importance of mind, body and spirit wellness to a favourite topic, Sex Drugs and Hormone Health with Dr. Shauna Watts. The day continued to deliver with expert-led sessions that covered a multitude of topics that were targeted and pertinent to this demographic.
Guests were treated to Oscar-worthy gift bags valued at over $1,500, with VIP attendees receiving an additional and exclusive gift from La Prairie worth $1,200.
The Ageless Radiance Club's success is a testament to the power of speaking directly to affluent, sophisticated women over 40. Bahar Etminan, founder of the Ageless by Rescu podcast and publisher of BEAgeless.com.au, reflected on the event, stating, "We are a
demographic of intelligent, wealthy, and motivated consumers who deserve to be marketed to with respect and integrity. The Ageless Radiance Club is a community of like-minded, inclusive individuals deeply engaged with the beauty, wellness, and longevity journey."
The event sold out two weeks in advance, highlighting the demand for high-quality, expert-driven content tailored to this influential audience. The Ageless by Rescu podcast, now ranked 4th globally in Aesthetics and within the top 3% of all podcasts on Spotify, continues to expand its reach through live events, live podcasting, and masterclass offerings.
Looking Ahead
Following the success of the inaugural event, the Ageless Radiance Club will host its next event in Melbourne in early 2025, with a return to Sydney scheduled in the week of International Women's Day, March 2025. The Ageless Radiance Masterclass Series, featuring many of the experts from this event, will kick off in November 2024, offering attendees a chance to dive deeper into beauty and wellness topics.
The inaugural event's founding sponsors included the biggest names in beauty, wellness and fashion: La Prairie, The Iconic, Rejuvaus, BTL Aesthetics, Rejuran, Mesoestetic, Gwinganna Lifestyle Retreat, Eimele and Sofwave by High Tech Medical.
