The Australian Government and Cancer Council are teaming up with sports stars Michael Klim and Brad Hodge to call on Australian men to pick up their sun protection game this summer.
The Olympic swimmer and former cricketer have come together in a quirky in-sun safety video, designed to ensure Australian men are thinking about sun safety every time they step outside just as they think about in-flight safety every time they board a plane.
New Cancer Council research reveals fewer than half (45%) of Australian men agree sun protection is part of their daily routine, despite the fact its estimated that men are almost twice as likely as women to die from melanoma.
Data released today from the Summer Sun Protection (Life in Australia) report also found men are half as likely as women to report applying sunscreen (SPF30 or more) as part of their routine most days in summer (22% compared to 41%).
When it comes to where the risky behaviour is occurring, men were more likely than women to have recently been sunburnt at an outdoor swimming pool or sporting facility (11% vs 7%), or their workplace (7% vs 3%).
Having spent most of their sporting careers outdoors, Klim and Hodge are familiar with being exposed to the elements and say sun protection is an important part of their warmup routines.
Klim said: Its very alarming to hear that men my age tend to be negligent when it comes to being sun smart."
Enjoying the outdoors is part of our culture, and with that comes a sense of responsibility. This video is a great reminder of the simple steps that all Australians can take to make sure were ready to safely enjoy time outdoors.
Hodge said: Sun safety is critical to me because of my history as a cricket player spending hours on end in the sun. When I was a professional athlete, we had everything supplied for us sunscreen, zinc, long sleeved shirts, hats and sunglasses. Now, I have to step up and take the necessary precautions to be sun safe. Thats my message for men be proactive! Add sun smart items to your artillery for when youre out in the sun, whether youre working, playing with your kids, or even just resting.
Federal Minister for Health and Aged Care, the Honourable Mark Butler, said: Overexposure to harmful UV radiation causes 95% of melanomas, making skin cancer almost entirely preventable.
We know if we can get people to be safer in the sun by checking the UV, covering up from the sun with hat, sunnies, clothes, shade and sunscreen we can save lives.
We are asking all Australians, in particular men aged over 40, to think of sun safety every time they head outdoors. This video is a fun way to encourage that group to think twice and be SunSmart, whether thats while playing a round of backyard cricket or on the tools at work, he said.
Australia has the highest rate of skin cancer in the world. Currently, two in three Australians will be diagnosed with skin cancer in their lifetime.
Cancer Council CEO, Professor Tanya Buchanan, noted that its never too late to improve sun protection habits and more needs to be done to ensure males are safeguarding themselves from the cumulative impact of the sun.
We are proud to be working with the Australian Government once again and enlisting the help of respected Australian sporting stars to save lives from our national cancer, she said.
Even on a cloudy or rainy day, UV levels can still be high and put you at risk, so always check the UV before you head outside.
Most skin cancers can be prevented by using all five forms of sun protection. Whenever the UV levels are 3 or above, Australians should Slip on sun protective clothing, Slop on SPF30 or higher, broad-spectrum, water-resistant sunscreen, Slap on a broadbrimmed hat, Seek shade, and Slide on sunglasses.
For more information about how to be SunSmart, visit www.saveyourskin.org.au.
Notes to editor
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You can check the UV in your local area by downloading the free SunSmart app, or via the Bureau of Meteorology website or app.
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