With the WA property market at record highs and homes selling fast, you might be forgiven for thinking you don't need to do any marketing. But a well-executed marketing campaign can still make all the difference to getting the best result from the sale of your property.
By capturing attention early and utilising cutting-edge digital marketing strategies, you can create greater competition among buyers – attracting higher offers.
In this edition of our Spring selling series, we'll guide you through the most effective ways to promote your reiwa.com listing, helping you attract both active and passive buyers when your property hits the market.
First impressions are everything
We're all told not to judge a book by its cover, but we've all done it. Before buyers even think about stepping inside your home, they will form opinions based on its listing on reiwa.com.
Investing in professional photography and copywriting will ensure your listing showcases your home in the best light. High-quality images and compelling descriptions can significantly boost interest in your property – remember to sell the benefits, not just list the features. For example, a pool represents hours of fun for a family and is an increasingly valued feature as temperatures rise and Summers get longer.
Get your property noticed by the masses
To maximise your property's visibility, you need to be strategic.
reiwa.com offers boosted property listings, known as Feature Properties. These homes sit at the top of the 'For Sale' page above standard listings.
They have larger photos for more impact and are shown on the first page of search results in your suburb on reiwa.com. They are also promoted on third party websites via a targeted Google Search and Display campaign to a highly-qualified audience of active property hunters. According to reiwa.com data, Feature Properties receive more than double the number of buyer enquiries than standard listings.
Talk to your REIWA agent about making your property stand out from the crowd on reiwa.com.
Strategic social media marketing
Work with your agent to target buyers across various social media platforms – Facebook and Instagram perform the best in terms of buyer leads.
Buyers are inundated with a range of content on their feeds, so utilising high-quality images and video content will help your property pop and stop the scroll.
Incorporate floor plans and virtual tours
Many buyers rely on floor plans to determine if a home is suitable for their needs before attending an inspection. Including detailed floor plans in your reiwa.com listing can help them picture how your home's layout and flow will work for them.
Sellers can also provide a three-dimensional virtual tour, where buyers can click through each room and visualise the space. This can open the door to interstate and international buyers who otherwise may not have been able to imagine themselves inside the home.
Don't forget the value of print promotion
While the digital age dominates real estate marketing, traditional methods can still effectively reach active and passive buyers.
Strategically placed signboards can highlight your property's best features and make it easier for drive-by viewers to locate your home. If your property is on a corner block, consider using two signboards for visibility on both streets.
Brochures are a great way to showcase your property's top-selling features in an easy format that buyers can take home from an inspection.
Consider targeting passive buyers with mail cards. This can pique interest in your property from people who may not have otherwise been thinking about buying.
Doing a deal off-market
Talk to your agent about their extensive network of buyers. It's quite possible they may have a buyer who has been looking for a property just like yours for years. If you're a seller who is looking for a swift and hassle-free transaction, this could be the perfect option for you.
While off-market sales offer exclusivity and discretion, this type of sale can limit your property's exposure, potentially leading to less immediate competition which may result in a lower price than an on-market sale. Be wary of the trade-off.
Present your home for success
At the end of the day, a well-presented home is the key to making your property shine. It will look better in your promotional photos and impress buyers when they attend home opens.
To ensure you're putting your property's best foot forward, check out these tips and tricks before doing any photos or video shoots.
