Limited edition products, such as the Stanley x Starbucks quenchers that have taken social media and Target stores by storm, can play to consumers' psyche, a University of Cincinnati marketing professor told USA Today.
The latest craze is a pink 40-ounce tumbler that launched exclusively at Starbucks stores inside Target locations on Jan. 3. Apps such as TikTok helped created buzz, and some shoppers waited for hours in line to grab the coveted cups.
Featured image at top: Exterior of a Target store. Photo/Shabaz Usmani via Unsplash.
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