Christmas is a step closer, with the City of Greater Geelong tonight turning on Catenary Star at the Moorabool-Malop street intersection.
Crews began installing the star on Wednesday night to minimise disruption at the busy intersection. Approximately 90 banners and 150 stars will also start popping up across the region over the coming days.
The popular Catenary Star was designed and fabricated by Hanlon Industries in 2015.
Victorians are forecast to spend $15.4 billion in the pre-Christmas sales period – a 1.3 per cent jump on last year and a significant increase on pre-pandemic figures.
The free Christmas program generates economic benefit for the region with residents and visitors supporting local shops in the lead up to the holiday period.
Traders are also preparing for a bumper retail weekend for Black Friday on 26 November and Cyber Monday on 29 November 2021.
Keep an eye on our Christmas website – as we reveal more about Christmas in Geelong 2021.
Mayor Stephanie Asher:
Our Christmas program is designed to help locals and visitors to enjoy free holiday entertainment and provide a boost to local businesses.For the first time, we've programmed the star to change colours along with the rest of the catenary lights to help bring more Christmas colour to central Geelong.
We look forward to welcoming families back to see the Catenary Star and Floating Christmas Tree, as well as the opportunity to snap a family photo at 22 locations on the Giant Selfie Trail.
Boosting Geelong's profile at Christmas has flow on benefits for the whole community.
Prior to COVID-19, the City's Christmas program generated an estimated $18.5 million in economic activity and attracted more than 330,000 visitors.
Economic Development portfolio chair, Councillor Peter Murrihy:
Retailers can make up to two thirds of their profits for the year at Christmas so you just can't underestimate the importance of Christmas sales.""Shoppers are looking to reward themselves and their families after a tough year and we want to help them enjoy free entertainment while supporting local jobs and businesses.
