The Study Australia Masterclass Live Series and Library project has been designed to engage the entire global student and education community: current students onshore and offshore, alumni, prospective students, parents, schoolteachers/advisers and more.
A live Masterclass Series was run for a South Asia audience in July 2021, with a focus on STEM and Health fields, via an integrated campaign. The Live Masterclass Series was provided free of charge, with registrations of over 11,000 people for the event, as well as campaign activity resulting in 40.9 million impressions, views of promotional videos exceeding 12 million and 1.3 million click throughs to the landing page.
Masterclass recordings from the first series are now freely available to view at the Masterclass Library on the Study Australia website. The Library offers classes on Space Exploration, Climate, Health and Industry 5.0. To date there have been over one million visitors to the Library.
A new series is currently in production with six new masterclasses on a range of topics including Hydrogen, The Expansion of the Universe, Sustainability in the Built Environment, Global Megatrends in Sustainable Food Production and Artificial Intelligence in Health Care. A series of live virtual events will run from the 7-17 February with promotional campaigns in-market from 10 January 2022.
