The 75th anniversary 2024 Toowoomba Carnival of Flowers lived up to its status as the Region's premier event with direct and incremental spending contributing more than $29.43 million to the Queensland economy.
The new figures, released from Tourism and Events Queensland's post-event report, also showed an overall record attendance.
The Minister for the Environment and Tourism and Minister for Science and Innovation, Andrew Powell MP said that this is a showpiece event for Toowoomba and a huge drawcard for Queensland.
"Toowoomba Carnival of Flowers continues to stun, and these numbers really do speak for themselves. This event sprang from humble beginnings in 1949 and has grown exponentially since," Minister Powell said.
"With an injection of more than $29 million into our state's economy, it's clear this Carnival is unmissable and a true jewel in the crown of the Queensland events calendar. Visitors travel from all over, a record 470,000 of them, from intrastate, interstate and overseas and while they're here they're packing out the local accommodation, cafes, restaurants and small businesses, really giving this beautiful region a huge boost."
Toowoomba Regional Council Community Development, Facilities and Tourism portfolio spokesperson Cr James O'Shea said the economic return was a 19% increase on the 2023 figures.
"The 25-day 2024 Toowoomba Carnival of Flowers program generated an overall attendance of 470,608, which was up 12% on the 2023 figures," Cr O'Shea said.
