Lock Island has been identified as an alternative site to host Bruce Munro's eagerly anticipated Trail of Lights installation due to its proximity to Mildura's riverfront and central business district.
Mildura Rural City Council is now working closely with the Murray Darling Basin Authority and Goulburn Murray Water to work through the process of understanding the suitability of the site and if the move can become a reality.
Discussions have also been underway with hospitality and tourism businesses to further understand how the location could maximise visitor numbers and the resulting economic benefit to the region.
While Trail of Lights was originally earmarked to be staged at Lake Cullulleraine, Council's General Manager Strategy and Growth Peter Alexander said a comprehensive review of the project had revealed several significant challenges.
These included safe access to the site, barriers presented by distance from major centres including access to medical facilities and an expected increase in traffic on the Sturt Highway – a major freight route.
"It was only when working through this critical process that we were able to investigate the potential challenges presented by the current site and where we might be able to reduce them," Mr Alexander said.
"Lock Island provides a valuable opportunity to reimagine what the final tourism offering and other opportunities will look like to maximise benefits to the community and the broader region.
"The alternate site addresses several challenges we needed to overcome – it's easy to access for locals and visitors alike, is close to our restaurant and accommodation precincts, and provides better connection to our wonderful riverfront precincts.
"It will also capitalise on our region's growing visitation by air. We look forward to working with local residents and relevant bodies to determine whether Lock Island becomes the home for the Trail of Lights installation, delivering an experience that will help put our region on the map."
Mr Alexander said he understood and acknowledged Lake Cullulleraine residents were disappointed with the decision to look at alternative sites.
"This was certainly not a decision that was made lightly," he said.
"It was made with the best interests of the broader region and tourism in mind, ensuring we not only maximise benefits for our community but make sure the project doesn't impose an ongoing financial burden on ratepayers."
Council will continue to work closely with the Lake Cullulleraine community to help them identify and deliver tourism and economic opportunities.
Council has also begun consulting with residents near Lock Island regarding the proposed move.
Any final decision on an alternative site will need to be ratified at a Council meeting.
COMMENTS FROM TOURISM AND BUSINESS OPERATORS
"Attracting more people to our region is always going to be an advantage to our business community, particularly those that service the tourism industry, and I think bringing Trail of Lights to Mildura will certainly do that.
"Our business community is very proud of our region and all the wonderful experiences visitors can enjoy, such as our natural attractions and the boutique shopping and dining in Mildura's CBD. Trail of Lights will give our traders yet another wonderful experience to spruik about when they're promoting our region to their customers, which will help bring more people to Mildura."
- Mildura City Heart Managing Director Danielle Hobbs
"Having Trail of Lights so centrally located, within walking distance of the CBD, is a major advantage for the hospitality and tourism sectors.
"For example, it will enable us to package up experiences for visitors, such as going out for dinner and then enjoying the Trail of Lights, which is a lot easier to do based in Mildura.
"From a logistical perspective, being so close to the CBD will also make it easier for hospitality businesses such as ours to deliver external catering for events or experiences linked to Trail of Lights."
- Stefano's Cafe owner Ryan Casey
"A lot of visitors who fly to our region rely on public transport and taxis to get around, meaning it would be a lot more attractive to them in terms of both cost and convenience if they were able to experience the Trail of Lights with just a few minutes' travel time.
"Most of the visitors we see passing through the airport stay in Mildura, so having an attraction like this centrally located makes sense, just a short walk from a broad range of accommodation and other services.
"I think it will certainly have a positive impact on passenger numbers, which will ultimately help make current routes even more sustainable.
"And with more to do and see in Mildura, it means visitors are more likely to book for longer."
- Mildura Airport Chief Executive Officer Trevor Willcock
"The change in location would certainly increase visitation to the region, as well as benefit the longevity of the project.
"Based in Mildura, it will be easier for a broader range of people to experience the Trail of Lights, such as families and older people, as they won't need to make a 120-kilometre round trip to get there and return.
"It will also provide benefits for a broader cross section of tourism-based products, generating opportunities for us to put together packages – for example a paddle steamer ride during day, dinner at a local restaurant before a quick drive or a walk to experience the Trail of Lights.
"And by being more centrally located it will make it so much more accessible and easier to experience, cutting down travel costs and time for visitors."
- All Seasons Houseboats and Holiday Park owner Jodie Bromley
