Trusst AI: CX Innovators Backed by OIF Ventures

Trusst AI

The Name You Wish You Knew Sooner

Key Highlights:

  • Emerging AI tech company redefining customer experience (CX)
  • Secures backing from leading venture capital firm OIF Ventures
  • Humanizing data-smart AI agents for seamless customer interactions

GRAND JUNCTION, Colo. & SYDNEY--BUSINESS WIRE--

Trusst AI, a fast-growing Australian and U.S.-based artificial intelligence company, is redefining customer experience (CX) with its breakthrough AI agents - now backed by leading venture capital firm OIF Ventures. With a multimillion-dollar investment from OIF, Trusst AI is accelerating its global expansion, delivering AI-powered customer interactions that are as seamless as they are intelligent.

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Trusst AI founders Sarel Roets and Ryan Kohler with David Shein, Partner at OIF Ventures  </div> <p>By capturing and analyzing every chat, voice call, complaint, survey, text, email, and social media interaction, Trusst AI delivers an AI experience that continuously evolves, driving smarter, more meaningful customer connections. The industry is taking notice.</p> <p>For David Shein, Partner at OIF, Trusst AI represents an opportunity to partner with an exceptionally high quality founding team, operating at the intersection of their deep domain expertise and the massive tailwinds in the agentic AI space.</p> <p>

With 35 years of combined expertise in AI, data, and customer experience, Sarel Roets and Ryan Kohler drive the vision behind Trusst AI. From their early days at Dimension Data in South Africa, they have focused on transforming CX through intelligent automation. Roets, a proven entrepreneur, co-founded VoiceFoundry, later acquired by TTEC in 2020, while Kohler brings nearly two decades of AI-driven CX innovation, including five years as a Lead Customer Experience Architect at AWS. Together, they are redefining AI-powered customer interactions - delivering adaptable, business-first solutions that put companies in control of their AI strategy.

Leading companies are turning to Trusst AI to transform their customer experience strategies leveraging Amazon Bedrock. Vocus is among the latest to make the shift, enlisting Trusst AI to spearhead its contact center optimization and digitization strategy.

"Vocus partners with Trusst AI to lead

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