The University of Florida and the Jacksonville Jaguars have entered a comprehensive four-year partnership designed to positively impact the communities they serve while raising UF's profile and brand recognition.
Under the agreement, the University of Florida and UF Health brands will be displayed prominently at Jaguars games at both domestic and international venues. UF and the Jaguars also will join forces on marketing campaigns that amplify their shared values.
"The University of Florida has big plans with Jacksonville, and our partnership with the Jaguars is just the start," said UF Board of Trustees Chairman Mori Hosseini. "We're excited about the future."
"This partnership will highlight the rocket-ship trajectory that UF, the Jacksonville Jaguars, and the city of Jacksonville are all on," UF President Ben Sasse said. "With this agreement, UF and the Jacksonville Jaguars are demonstrating our shared commitment to the vitality of both the Jacksonville community and the state of Florida."
UF will cover the cost of the partnership using private dollars.
"We're thrilled to partner with the University of Florida beginning with our 30th anniversary season," said Mark Lamping, president of the Jacksonville Jaguars. "With UF's proximity to Jacksonville and their investment in our city in higher education and health care, it's a natural collaboration between our two institutions."
The announcement comes as UF continues to move forward with plans to establish a graduate campus in Jacksonville that will focus on fintech and medical technology. Classes are expected to begin in fall 2025 in temporary space inside the JEA building, and site selection is underway for a permanent location.
The partnership does not address where the Jaguars will play their 2027 season while EverBank Stadium is being renovated.
