UN Envoy Launches Road Safety Campaign in Thailand

The UN Secretary-General's Special Envoy for Road Safety, Jean Todt, is visiting Bangkok from 30 October to 6 November 2024. During his visit, he will meet with the Prime Minister Paetongtarn Shinawatra, key government officials, representatives of the international community, private, and public sectors to promote road safety initiatives and advocate for enhanced measures, particularly on wearing quality helmets. His visit will be also the occasion to launch the UN-JCDecaux campaign #MakeASafetyStatement in the country. The Special Envoy will also speak at the UNESCAP/Alliance française Road Safety Seminar on 4 November. This aligns with the Global Plan for the Decade of Action for Road Safety 2021-2030, aiming to halve road fatalities by 2030.

The visit of the Special envoy comes one month after the tragic bus road crash which caught fire while travelling on an outbound lane in Khu Khot in the Pathum Thani Province, resulting in 23 deaths of which were mainly school students.

The silent pandemic

Every year, the staggering toll of road-related fatalities claims the lives of 1.19 million people, leaving countless others with severe injuries. This silent pandemic overwhelmingly affects developing nations, where over 90% of the road traffic fatalities occur. Furthermore, road crashes are the leading cause of death for children and young adults aged 5-29 years.

According to the World Health Organization, road crashes kill 18,218 people in Thailand each year, representing a road traffic fatality rate of 25/100,000 population, while the rate is in 15.7/100,000 in South-East Asia and 6.5/100,000 in Europe (WHO 2021). Despite the recent efforts of the country, Thailand is still ranked on the top worst countries in term of road fatalities. This is therefore urgent to act for increasing road safety in the country.

"Every life lost to preventable road accidents is a tragedy that reverberates through our communities and our country. This recent tragedy has reminded us of the urgent need for effective and sustained action. Road safety is not merely a matter of law enforcement but a shared societal responsibility. We owe it to our citizens, especially our children, to make our roads safer", stated the new Prime Minister, H.E. Prime Minister Paetongtarn Shinawatra.

Road crashes have a significant social and economic burden, particularly in Thailand. "In addition to the human tragedy, road crashes trap countries into a vicious circle of poverty, costing till 6% of the GDP. Given their social and economic cost, road crashes are jeopardizing the entire sustainable development agenda. Now is the time for change, and I am looking forward to working with the Government of Thailand to stop the carnage on the roads." stressed the UNSG's Special Envoy Todt.

Wearing a safe helmet

If the causes of road crashes are multiple such as the non-reliability of the vehicles and of the road's infrastructure and design, the lack of post-crashes services, weaknesses in the road safety management, a dangerous road user's behavior is still one of the main reasons costing lives on the road. On the mitigation of the risk factors for the road users, wearing a helmet responding to the UN standards is definitively a game changer. Wearing a quality helmet can reduce the risk of injuries by 69%.

Knowing that Thailand has the highest rate of motorcycle-related deaths in the world, representing more than 70% of the road traffic fatalities in the country, wearing a safe helmet is an absolute emergency.

#MakeASafetyStatement

During his visit in Thailand, the Special Envoy will launch the UN Global Road Safety Campaign, which aims to raise awareness of life-saving road safety measures. Launched globally in cooperation with JCDecaux Global under the motto #MakeASafetyStatement, it will run through 2025 in over 80 countries in the world.

The campaign seeks to reduce risk factors, especially in urban areas, enabling people to walk, live, and enjoy their environment safely. Sixteen global, and dozens of national, celebrities have joined forces to advocate for simple and effective road safety rules. Key messages include wearing a seat belt, driving safely, wearing a helmet, not texting and driving, not driving under the influence or while tired, and respecting pedestrians.

Participating celebrities in the campaign include Football Legend Mr. Didier Drogba, F1 Driver Mr. Charles Leclerc, Oscar-winning actress and UNDP Goodwill Ambassador Ms. Michelle Yeoh, Tennis Legend Mr. Novak Djokovic, Musician Ms. Kylie Minogue, Motorcycle racer Mr. Marc Marquez, Supermodel Ms. Naomi Campbell, Actor Mr. Patrick Dempsey, Musician and Inspirational leader Mr. Youssou N'Dour, Actress Ms. Julie Gayet, Actor Mr. Michael Fassbender, Football icon Mr. Ousmane Dembélé, Double Olympic Champion Ms. Faith Kipyegon, F1 Driver Mr. Mick Schumacher, Actor Jean Reno and Cyclist Champion Tadej Podacar.

Risk factors that are too often neglected

Only seven countries in the world (France, Greece, Hungary, Italy, Luxembourg, Portugal, Sweden) have laws that comply with WHO best practices for all the risk factors - speeding, drink driving, UN-standard motorbike helmet use, seatbelts and child restraint systems.

Media representatives are cordially invited to cover the launch of the campaign, mission and Memorandum of Agreement on Road Safety Cooperation between the Ministry of Transport and the Ministry of Public Health at the press conference on 6 November 2024 at 1.30 PM at the Ministry of Transport (Ratcharotsamosorn Assembly Hall) in Bangkok, with:

  • Mr. Suriya Jungroongruangkit, Deputy Prime Minister and Minister of Transport
  • Mr. Somsak Thepsutin, Minister of Public Health
  • Mr. Jean Todt, UN Secretary General's Special Envoy for road safety,
  • Ms. Michaela Friberg-Storey, UN Resident Coordinator to Thailand, presents the work of the UN in road safety in Thailand.
  • Mr. Arnaud de Ruffray, President of JCDecaux Thailand presents the UN-JCDecaux campaign for road safety in Thailand.
  • Ms. Saisunee Jana, Paralympic gold Medalist

About the Special Envoy

The former United Nations Secretary-General, Ban Ki-moon, appointed in 2015 Jean Todt as his Special Envoy for Road Safety. He was reconfirmed in this role by United Nations Secretary-General António Guterres, in 2017 and in 2021. In 2018, together with 14 UN organizations, the Special Envoy launched the UN Road Safety Fund (UNRSF). The Special Envoy contributes, among other things, to mobilize sustained political commitment to make road safety a priority; to advocate and raise awareness of UN legal instruments on road safety; to share established good practices in this area; to strive to generate adequate funding through strategic partnerships between the public, private and non-governmental sectors. Special Envoy brochure and X account.

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