University of Toronto launches second fall-winter collection with OVO: Hypebeast

Photo of two people wearing OVO-University of Toronto apparel
(Photo courtesy of OVO)

The University of Toronto and OVO are set to drop their second fall-winter capsule collection for students who want to showcase their pride in the university - with U.S. rapper and singer Lil Yachty brought in to help model the latest line.

The OVO / University of Toronto collab puts a fresh spin on classic varsity clothing including rugby shirts and crewnecks, as well as accessories like ball caps, according to Hypebeast, with all the pieces co-branded with the U of T emblem and OVO's famous owl logo. The apparel will be available for purchase at noon ET on Oct. 14 at OVO's stores and online, and at the U of T Bookstore on the St. George campus.

OVO announced the 2022 collaboration on an Instagram post featuring photos of hip-hop star Lil Yachty modeling several pieces of clothing including a varsity jacket and navy blue sweater. The brand also teased two caps in a separate post.

In a press release, OVO said the collection is inspired by the fall season in Toronto and celebrates a university "with a long history of challenging the impossible and transforming society."

The unique collaboration between Canada's top-ranked university and OVO, a Toronto-headquartered global lifestyle brand, was first launched in August 2021, with four-time Olympic medalist and U of T alumna Kylie Masse starring in the campaign video.

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