Victoria's premium wines are making an impact on the global stage, with a new partnership showcasing the state's finest winemakers at the world's largest wine museum—La Cité du Vin in Bordeaux, France.
La Cité du Vin is an iconic wine museum that attracts more than 400,000 visitors each year, offering an immersive experience into the world of winemaking. For the first time, Victorian wines will feature alongside other world-renowned wine regions, strengthening the state's reputation as a premium producer and driving new trade opportunities for the industry. The wineries on display include Ten Minutes by Tractor, William Downie, Best's Great Western, Yarra Yering, Brown Brothers, and Chambers Rosewood Vineyards. Representing five distinct wine regions—Yarra Valley, Mornington Peninsula, Gippsland, Grampians, and Rutherglen—the showcase highlights the diversity and quality of Victorian wines. As part of the two-year partnership, other wineries will have the opportunity to showcase in the future.
Strengthening Victoria's Global Trade Connections
The La Cité du Vin partnership follows Victoria's presence at Wine Paris Vinexpo 2025, reinforcing the state's commitment to growing its international footprint. It is part of the broader $3.8M Victorian Wine Export Program 2023-25, a collaboration between Global Victoria and Wine Victoria that supports both new and established exporters in expanding into priority markets, including the UK, Asia, and the USA.
Victoria is home to over 800 wineries across 21 wine regions. Wine exports contribute $141 million annually, playing a crucial role in regional economies by supporting local jobs, cellar doors, and wine tourism.
The Victorian Government has identified trade as a key driver of economic growth, with initiatives like the new $10 million Boosting Victorian Exports Package ensuring more businesses can take their home-grown products to international markets.
Victoria's engagement with France is supported by the Victorian Government's Trade and Investment office in Paris, France under the leadership of the Commissioner for Victoria for Europe, Gönül Serbest. Her team are well-connected and provide on-the-ground support to help Victorian exporters succeed in the European market.
