Westpac Rescue Helicopter has been named New Zealand's Most Trusted charity brand, and third most trusted brand overall in the 2024 Reader's Digest survey.
The nationwide network of rescue helicopters operates 24/7, 365 days a year, providing lifesaving services to those in need, from precarious search and rescue missions to critical medical transfers.
In a survey of 1,800 New Zealanders, Westpac Rescue Helicopter came out on top in the charity category for the second time, having previously won the award in 2018.
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