Why Are Drug Names Like Idarucizumab So Complex?

If you've ever tried discussing medicines with friends or family and found yourself stumbling over the pronunciation - or even resorting to snapping a photo of the medicine's packaging to show your pharmacist, instead of remembering the name - you've probably wondered: where do drug names come from, and why can't they be easier to remember?

Author

  • Craig Russell

    Lecturer, Pharmacy, Aston University

Occasionally, drug names are short and snappy. But more often, they seem more like something from Greek or Norse mythology. While these names may seem overwhelming at first, they're chosen with purpose, not as a way for big pharma to show off.

Naming a new drug can resemble watching a yacht race or an American football game for the first time - chaotic and confusing, with rules and a structure that only those involved truly understand. To the untrained eye, it might seem random, but there's a method to the madness. So, how are these names chosen?

Most drugs typically have three names: a chemical name, a generic name, and a brand name. Each serves a different purpose.

An example of this is the branded drug Viagra. Its generic name is sildenafil and its chemical name is 5-[2-ethoxy-5-(4-methylpiperazin-1-ylsulfonyl)phenyl]-1-methyl-3-propyl-1,6-dihydro-7H-pyrazolo[4,3-d]pyrimidin-7-one.

In this example, it is clear why the chemical name is not practical for everyday use. But why have a brand name and a generic name?

The brand name is assigned by the pharmaceutical company that develops, patents and markets the medicine. These names are chosen to be catchy and easy to remember, helping in marketing and recognition. They are usually easy to pronounce.

Once a patent expires, other manufacturers can market the same drug under a generic name, as long as it meets the same standards of quality, safety and effectiveness.

To avoid confusion

Generic names were introduced in the 1950s and are the official, non-proprietary names for the active drug. Each drug has only one generic name, which ensures clear communication and standardisation worldwide.

Pharmaceutical companies must follow strict guidelines when naming drugs, which are set by the World Health Organization's (WHO) International Non-proprietary Names system .

In the US, the United States Adopted Names Council assigns generic drug names in collaboration with the WHO. This ensures that drugs with similar functions have similar-sounding names.

Generic drug names often incorporate stems or suffixes that denote the drug's mechanism of action, chemical structure or target receptor, and a prefix that differentiates it from drugs in the same family.

This is why lots of drug names share the same ending. Examples include cholesterol medicines ending in -statin, Ace inhibitors for reducing blood pressure ending in -pril, monoclonal antibody drugs ending in -mab, and tyrosine kinase inhibitors (mainly used in cancer treatment) ending in -tinib.

Despite all of this, there are still lots of drugs that are easy to mix up. Medicines that look or sound alike (known in the field as "Lasa medicines") are a leading contributor to medication errors. So, recognising where there is risk is important.

It is particularly important to consider the sound of the name and not just how it appears when written. Examples of Lasa medicines are Losec (omeprazole) and Lasix (furosemide), and Maprocin (ciprofloxacin) and Macrocin (erythromycin). To avoid confusion, prescriptions and labels include both the brand and generic names to help differentiate between similar-sounding medications.

Patients should be educated about their medicines and how to use them, including the importance of checking the name and appearance of the medication before taking it.

The Conversation

Craig Russell receives funding from BBSRC.

/Courtesy of The Conversation. This material from the originating organization/author(s) might be of the point-in-time nature, and edited for clarity, style and length. Mirage.News does not take institutional positions or sides, and all views, positions, and conclusions expressed herein are solely those of the author(s).