With 4.48 billion people using social media platforms, most marketers feel social media has helped them grow their firms.
Around 90% of marketers rely on social media's value to give their brand much more visibility. The best social media marketing platforms for business include Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok, and Snapchat.
Most marketing strategies now include significant time spent on scheduling social media posts using a social media scheduler.
"Key features that top social media managers have that set them apart, making managing your company's social media presence easy and efficient, are support for multiple social networks, powerful scheduling tools, detailed analytics on how your posts do and cost effectiveness," said Edward Winkofsky, adjunct professor in UC's Carl H. Lindner College of Business.
- Buffer for straightforward social media scheduling
- Hootsuite for all-in-one social media scheduling, monitoring and analytics
- MeetEdgar for automating your social media posts
- SocialPilot for small teams
- Loomly for automating and social media service.
- Humanize your company: Social media can make your company a more active player in your market. Your profile, postings and interactions with other users contribute to an identity that your viewers can get to know, connect with and trust.
- Increase Traffic: Social media is key for driving traffic to your website, where you can convert viewers into customers, thanks to links in your profile and blog post links in your articles and advertising.
- Generate leads and customers: Using features like Instagram/Facebook shops, direct messaging, call to action buttons on profiles and appointment booking options, you may generate leads and conversions directly on these platforms.
- Increase brand recognition: Social media platforms' visual aspect helps you develop your visual identity and boost brand awareness across a large audience. And increased brand recognition translates to improved performance in all of your other initiatives.
- Build relationships: These platforms allow you to engage with your followers in both direct and indirect ways, allowing you to network, receive feedback, hold discussions and connect directly with individuals.
Featured image at top: Timothy Hales Bennett/courtesy of Unsplash
