Delivering Revenue Sharing Opportunities and Player Experiences for Monetization and Advertising
LOS ANGELES--BUSINESS WIRE--
Xsolla, a leading global video game commerce company, announces the launch of Xsolla Offerwall, a dynamic solution designed to enhance game monetization and player engagement. One of the most significant challenges for developers is monetizing players who do not make in-app purchases. Xsolla Offerwall empowers developers to create a balanced monetization strategy by allowing players to earn virtual rewards by completing quests or actions from advertisers-driving engagement and revenue growth.
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Graphic: Xsolla
Xsolla Offerwall stands out in the industry by offering developers and publishers up to 90% revenue share, far exceeding the typical industry average of 30-60%. This generous model ensures that developers maximize their revenue while maintaining flexibility in their global monetization strategies.
Developers can seamlessly integrate Xsolla Offerwall into their existing games and benefit from the following:
- Boosted Player Engagement: Engaging players with a diverse range of tasks, including Cost Per Install (CPI), Cost Per Engagement (CPE), Cost Per Acquisition (CPA), and Cost Per Click (CPC)
- Broader Monetization Scope and Reach: Providing quests and rewards that appeal to a global audience, developers can capture revenue from untapped markets and drive results at scale
- Enhanced User Authentication for Better Results: SMS-based user authentication improves traffic quality and prevents fraud before offer completion. This ensures secure transactions and a seamless experience for players and developers
- Increased Player Retention with Xsolla Points: Rewarding players with more than just in-game currency by introducing redeemable Xsolla Points. This additional incentive keeps gamers engaged, encourages higher offer participation, and provides lasting value through in-game rewards
"With Xsolla Offerwall, we're enabling game developers to unlock new revenue streams while delivering value to players through rewarding and engaging experiences," said Chris Hewish, Chief Strategy Officer at Xsolla. "This solution is a game-changer for developers looking to expand their monetization efforts and engage players in multiple ways."
